Markup Calculator
Turn your cost into a selling price using a markup percentage, then see gross profit and margin instantly.
Quick answer
Markup Calculator helps estimate the result from your inputs in the browser. Use the output as a planning number, then compare it with your records, provider terms, or official guidance before making a final decision.
This calculator gives pricing estimates only. Validate against your own costs, taxes, and market conditions before publishing a price.
Calculator
Results update as you type
Selling price
The entered markup produces a 37.5% gross margin before fees, shipping, discounts, returns, and overhead.
Breakdown
Example
A $18.00 item with a 60% markup sells for $28.80.
Formula
The math behind the result
How it works
A clean flow from input to answer
- 1Enter the base cost of the product or service.
- 2Set the markup percentage you want to add.
- 3Read the resulting selling price and margin immediately.
FAQ
Common questions
What is markup?
Markup is the amount added to cost to determine selling price, usually expressed as a percentage of cost.
How is markup different from margin?
Markup is measured against cost. Margin is measured against selling price.
Can I use this for retail pricing?
Yes. It is a fast baseline for retail, wholesale, and simple service pricing.
Does this include taxes or platform fees?
No. Use it as the first layer, then add taxes, fees, and shipping separately if needed.
Is my data saved?
No. The calculation stays in your browser and is not stored on a server.
Choose markup without confusing it with margin
A 50% markup on a $40 cost adds $20 and creates a $60 selling price. The gross margin is only 33.3%, because margin divides the same $20 profit by the $60 sale rather than by cost. This distinction matters when a supplier, marketplace, or accountant states a target using the other measure.
Start with landed cost, not the supplier invoice alone. Freight, duties, packaging, preparation, breakage, and an allocation for handling can all belong in the cost base. Omitting them creates a selling price that looks profitable in the calculator but loses margin after fulfillment.
Then test channel fees against the proposed price. A percentage marketplace charge applies to revenue, while markup begins from cost. If the channel takes 15%, the price required for a desired net margin is higher than a simple cost-plus calculation suggests.
Markup is a pricing starting point, not proof that buyers will accept the result. Compare the output with substitute products, minimum advertised price rules, tax-inclusive display requirements, and the value of the offer. Re-run the calculation when costs or fee schedules change. Record the resulting margin beside each candidate price. Keep the supplier quotation used for the cost input.