Product Pricing Calculator
Find a selling price that covers landed cost, fees, and your target margin without needing a spreadsheet.
Quick answer
Product Pricing Calculator helps estimate the result from your inputs in the browser. Use the output as a planning number, then compare it with your records, provider terms, or official guidance before making a final decision.
This tool estimates pricing structure only. Confirm platform fees, shipping, tax, and your business model before publishing prices.
Calculator
Results update as you type
Recommended price
The result solves the stated fee and target-margin equation. It does not prove that customers will accept the price or that omitted costs are covered.
Breakdown
Target margin + 5 points
Blue is A, green is B.
Example
A product with $12.00 cost, $2.00 overhead, $3.00 shipping and 12% fees needs a price around $32.08.
Formula
The math behind the result
How it works
A clean flow from input to answer
- 1Enter landed cost inputs for the product.
- 2Set your platform fees and target margin.
- 3Review the recommended price and profit after fees.
FAQ
Common questions
What is landed cost?
Landed cost is the total cost to get a product ready to sell, including overhead and shipping inputs you want to account for.
Why include fees in the price?
Because marketplace or processor fees reduce the real amount you keep from each sale.
Why are fees and target margin subtracted rather than multiplied?
Both are measured as shares of the final selling price. The price must leave enough of each sales dollar to cover landed cost after both shares are reserved.
Can I use this for Etsy or Shopify?
Yes. It is especially useful when selling through platforms with percentage-based fees.
Does the calculator replace a full spreadsheet?
No. It is a fast pricing calculator for day-to-day decisions and quick checks.
Is the output stored anywhere?
No. The tool runs locally in your browser only.
Build a price from landed cost and channel economics
Landed cost should include the amount required to make one sellable unit available: purchase or production, freight, duty, packaging, preparation, and a reasonable overhead allocation. A price based on factory cost alone can lose money after the product reaches the customer.
Percentage fees are taken from selling price, so they cannot be covered by adding the same percentage to cost. The calculator solves for a price that leaves the selected target margin after the fee. Add fixed per-order charges and shipping assumptions where the workflow requires them.
Test the suggested figure against demand, competitors, positioning, discount plans, wholesale terms, and tax-inclusive display rules. If the market will not accept it, the answer is not to hide costs; change sourcing, packaging, channel, bundle, or target margin.
Use different scenarios for direct sales, marketplaces, and wholesale because each channel has a different fee stack and service burden. Reprice when supplier costs, exchange rates, advertising, return rates, or fulfillment terms change, then compare estimates with actual contribution reports.